Applying for a trademark is not easy. In fact, over 70% of trademark applications are denied by the USPTO the first time they are submitted. * Any business owner who was able to endure the process and successfully register their trademark will tell you the process to do so was long, complex often times expensive.
This being said, I am amazed at how many business owners, who cared enough to go through the process in the first place, will often do nothing to protect the trademark they fought so…