A two-person startup that launched only last summer dominated the competition and took home the crown in Chicago Inno’s 2021 Tech Madness challenge.

Choobs, a marketplace for socially conscious clothing brands, beat M1 Finance in the final round of the 64-team, month-long bracket-style challenge.

Readers voted for startups to advance in the competition based on which company they would invest in. Over the course of the competition, nearly 33,000 votes were cast for Chicago startups.

As one…
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