Ulta Beauty has officially launched its Prisma Ventures capital fund with a $20 million commitment to support retail innovators creating technology to refine the retail product discovery process, personalization and convenience.

Prisma Ventures will partner with early-stage startups that are primarily Series Seed and Series A technology companies working with personalized and data-driven technology; AR, VR and the metaverse; technology-powered custom beauty products and in-store services; and social…

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