The new City Connect look will debut in a series against the White Sox on April 17 and 18. The White Sox and Cubs will reveal their versions of the new Nike line in June.
The Red Sox and Nike are giving Cubs and White Sox fans an idea of what to expect in June.
The Red Sox unveiled their yellow and sky blue City Connect series uniforms to honor Patriots’ Day and the Boston Marathon, which represent a drastic departure from the team’s iconic standard jerseys.
There will be no red coloration on the special uniforms and the color scheme is meant to represent the Patriots’ Day weekend.
The jerseys feature “Boston” across the chest in a stencil font in blue letters that pay tribute to the finish of the marathon at Boylston Street. The shirts are in bright yellow and on the left sleeve, there is a patch that mimics a marathon bib with the number “617,” the area code for Boston and Fenway Park.
The caps still feature the iconic “B” but are in sky blue.
“We viewed the City Connect collaboration with Nike as an opportunity to celebrate the spirit of a weekend that is uniquely Boston,” Red Sox executive vice president and chief marketing officer Adam Grossman said Tuesday in a press release. “The departure from our traditional style pays homage to that iconic weekend, and recognizes Boston’s boldness, culture and creativity.”
The Red Sox will wear these uniforms April 17 and 18 when they play the White Sox. To come up with the design, the organization worked with several creative people and firms in the Boston area.
But not everyone is a fan of the new look.
Broadcaster Keith Olbermann said the alternate uniforms “are ugly and cheap looking, somewhere between the attire of the very unfortunate wait staff at an overpriced sports bar that’ll close next month, and Chico’s Bail Bonds unis.”
And now the second nightmare of giving Nike the baseball contract begins.
These are ugly and cheap looking, somewhere between the attire of the very unfortunate wait staff at an overpriced sports bar that’ll close next month, and Chico’s Bail Bonds unis https://t.co/cecEdwnXle pic.twitter.com/L8Auhn0ncr
— Keith Olbermann (@KeithOlbermann) April 6, 2021
The Red Sox are one of seven teams that will debut their respective City Connect uniforms.
The other six teams debuting City Connect alternates will be the Marlins (May 21), White Sox (June 5), Cubs (June 12), Diamondbacks (June 18), Giants (July 9) and Dodgers (late August).
Read more at usatoday.com